Part 1: Market Research

We are targeting our potential customers who live in the city which uses quick access to enter gate or parking area. 

Automated parking gate

This market research obtain through observation, informal interview and written surveys. In order to specify our target group, we focused on drivers who always uses “Touch and Go” services all the time as their daily routine. 

We often come to a situation which the car in front of us takes too much time just to touch his/her access card because of these following reasons:

1- the car distance is to far from the access machine

2- the driver itself is short in height

Sample of access card (Touch n Go)

Card touches the access machine

Difficulties in performing the task

Our main objectives is to ease up the task to prevent time wasting and also to ensure clear traffic inside parking area in malls, office building or etc. Our informal interview will circulates around heavy user of "touch n go" cards to see what are their potential needs in order to solve this everyday problem.

DON'T FORGET TO STAY TUNED WITH OUR ENTRIES TO KNOW MORE ABOUT THIS PROJECT!!